Tuesday, June 19, 2012

Why I Love Surface

That?s a big if. In some ways, though, the immediate success of the Surface is beside the point. For me, the most interesting thing about the Surface isn?t the device itself, but what it says about Microsoft. As a series of executives took the stage to describe the tablet, I was struck by how many of them gushed about the complexity of the processes involved in making the device. They described making tons of prototypes in order to perfect every single angle on the tablet. They talked about using a ?liquid metal infusion? system to create the internal structure of the device. At one point, the company used a soundproof ?anechoic chamber? ?to analyze the sound that the tablet?s kickstand makes when you slam it shut. They wanted it to sound like quality?like the door slamming shut on a European luxury car, or the sound of the clasp of fine jewelry.

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